DIGITAL MARKETING IN BHUBANESWAR | 3 SIMPLE SEO TACTICS TO IMPROVE YOUR RANKINGS
SEO is difficult but attainable. According to some online marketing evangelists and technical experts, if marketers optimize their websites in a proper way, they can achieve their goals in a seamless manner.
They often suggest essential tactics, such as:
Designing SEO-friendly and relevant website
Website friendliness is one of the most important aspects when it comes to achieving good rankings. Marketers need to understand that they must create a website that can be easily indexed and crawled by search engines.
Here are a few tips to make a website SEO-friendly:
Keep your sites content in HTML text format.
Focus on the labeling of images.
Strengthen your site’s internal linking structure. (According to Moz, internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.)
Never hide your website’s navigation.
Focus on keyword targeting.
Carefully use robots.txt. (According to Moz, robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.)
Understand how search engines to index and follow links.
It is a well-known fact that almost all search engines support and understand the protocol of XML sitemaps. As a marketer, you should use it to provide a list of URLs to search engines so that they can crawl and index them efficiently.
Keep your XML sitemap updated.
Remove duplicate URLs from the sitemap.
Use an XML sitemap to increase the value of a website.
Create an XML sitemap in a suitable format.
Use a high-quality XML sitemap generator.
Create mobile, image and video sitemaps separately.
Don’t forget to upload XML sitemap to the root directory.
Submit XML sitemap to webmaster tool.
Most marketers do not understand the importance of information architecture, which is a big mistake. In practical terms, it is a logical flow of information. If you want to make your website SEO and user-friendly, carefully design your site’s architecture.
Keep the flow of information logical to improve user’s browsing experience.
Use 301 redirections wherever possible.
Understand ins and outs of HTTP server codes.
Use static and keyword-targeted URLs.
Follow a standard site’s architecture protocol.
Create a visual hierarchy.
Structure your site’s category logically.
Address the issue of pagination. (https://moz.com/blog/pagination-best-practices-for-seo-user-experience)
Solve technical issues that prevent URL crawling.
Follow W3C guidelines.
Remove problematic elements from your website.
So, follow the above-mentioned SEO tactics to achieve your objectives.
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